Advertise

If you are looking to target the Londonderry, New Hampshire market this is the place. With strong steady growth since March of 2007 Londonderry Hometown Online News is the place to get your message to the customers searching for you!

Mark Oswald Testimonial

Type in “Londonderry Anything” on Google, Yahoo or Bing you will find this site! That results in your customer or audience finding you and a link to your website. Not done through internet tricks, the hundreds of thousands of search engine results on “Londonderry” searches lead to this site.  Why not provide a link to you!

Thousands of dedicated readers, and not just Londonderry residents, then thousands more who come here thanks to our Search engine visibility. Imagine these scenarios, a resident of Massachusetts who is checking info for their upcoming show at Tupelo Music Hall then decides to enjoy a local restaurant before the show. Maybe a family from the midwest thinking of relocating finds a story about our schools then also finds a Londonderry Realtor thanks to an ad on LodonderryNH.net. How about a couple from Nashua looking for a PYO strawberry patch end up finding their new car. Add the infinite possibilities that come from LondonderryNH.net being a top search result for hundreds of thousands of queries to the thousands of loyal local readers and you have the beginning of an unbeatable campaign.

Since day one, to the end of August 2012, Londonderry News has been viewed nearly 4 million times!

These are not “hits”, they are pageviews and visits, a visitor is never counted twice in the same day.  Many come back for our breaking news and stories several times a day!  In February 2010 over 1,400 different people came each day to read and enjoy the site.  In October 2009 over 60,000 page views a month were the norm.  Today in 2012 not a month goes by that does not have over 100,000 individual pageviews.  Take this number into account when ordering your ad.

The peak traffic shown in this chart in December 2008 and again in February 2010 illustrates the reliance our readers have on the information we provide.  When other websites and information portals failed, Londonderry Hometown Online News was running 24/7 on backup power for 12 days supporting the town in the ice storm.  On our peak day of December, 18th 4,600 unique people came to the site and viewed it 13,000 times.  Many from the office, or hotels wondering when they could come home from the ice storm.

Again in the 2010 windstorm we were here for Londonderry with reports on the storm through the day and night.  Aditional features added since our last regional disaster included phone, ipod, Blackberry and PDA access.  Along with our breaking news feature for two way and instant information on what is happening down the street, around the corner or across town!

For personal assistance please fill in this form and we will contact you right away! Or call our office at 432-4800 between the hours of 8am and 5pm Monday through Friday.

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Script by Dagon Design

Ad Specifications

You may create your own ads and provide them to us.  If you need help in creating your display ad, we would be happy to assist.  The complexity of your ad will determine the price, you will find the costs very reasonable.  If you have your ad complete or your designer provides us one, the one time insertion fee is only $50.00.

The following recommendations are important

  • GIF, set number of colors to what you need to make it look good we recommend 100 if you have photos or complex illustrations use 256 colors. Animated Gif’s are ok, please keep them tasteful (a flashing “click here” is a good idea)
  • Flash, use the size from the Rate Card chart that works best for your campaign, please keep them tasteful (animation will increase click through and is a good idea)
  • JPG, save with high resolution, we will optimize it
  • Size, please see the Rate Card chart, it can be smaller, the charge will be that in the chart
  • Placement in the column is selected by the publisher, the column (Premium, Top wide, center narrow, bottom wide, footer or in story) is selected by the customer and prices vary with location selected

Be sure to provide your website or page address so we have a outbound link. The rotation software keeps track of number of times displayed and number of clicks. Londonderry Hometown Online News will provide statistics on your ad by request.

The minimum order is 20,000 impressions per month.  At our present performance, that would result in your ad being displayed on every third display of the website.  If you would like it shown every time a page is displayed, you should order 60,000 impressions.

Pricing is on Cost per Thousand Impressions (CPM)

Here are three examples

Your company is on a budget but would like to be displayed on Londonderry Hometown Online News.  You select the best price option of a “Button” that will display in the narrow columns in the center.  Other options that are larger are available at the same price but this area puts you near the School Lunch Menu and the front page online police and fire scanner player.  You just want to try it for one month, so the cost per 1,000 impressions would be $4.00.  The total for the month is only $80.00 about $2.60 a day.  Since your ad is capped at 20,000 impressions the charge will not be higher than this.

You would like a larger ad and you would like it up in the top third of the webpage.  The Large Rectangle works with a design you did for a print ad, and your designer gave you the art work so you pick 336 wide by 280 pixels tall.  Displaying every time is a bit high right now, so you would like 30,000 impressions for the month.  $7.00 x 30 = $210 per month or $7.00 a day.  This is one of the sizes that has shown a high click through rate on ads over the last few years, especially when they have color and images.

Your interest is in the best location and the most exposure to our readers.  You know that this is the right thing to do so you are willing to enter into a 52 week contract.  The Leaderboard is right for you, just under the menus right at the top of the page.  Displayed every time and and on every page when a reader connects or browses the site.  $7.00 x 80 = $560 per month.  As the site continues to grow the number of views will grow bringing you more exposure, with small price increases,  still a good deal, since you have locked up the best known location on any website.  Over the year contract you provide different ads to run in the space, even alternating them during the day.  As long as you or your designer provides the ads, no additional charge for this feature!

Rate Card

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
H1 728 X 90 $12.00 $11.50 $11.00 $240 $480
A1 336 X 60 $5.75 $5.50 $5.25 $115 $230
A2 336 X 200 $6.75 $6.50 $6.25 $135 $270
A3 336 X 280 $7.50 $7.00 $6.50 $140 $280
A4 336 X 425 $8.00 $7.50 $7.00 $160 $320
C1 160 X 60 $4.00 $3.50 $3.00 $80 $160
C2 160 X 225 $5.50 $5.00 $4.50 $110 $220
C6 160 X 600 $7.00 $6.50 $6.00 $140 $280
C8 160 X 800 $8.00 $7.50 $7.00 $160 $320
B1 336 X 60 $4.00 $3.50 $3.00 $80 $160
B2 336 X 200 $5.50 $5.00 $4.50 $110 $220
B3 336 X 280 $5.75 $5.50 $5.25 $115 $230
B4 336 X 425 $6.00 $5.75 $5.50 $120 $240
F1 728 X 90 $6.00 $5.50 $5.00 $120 $240
F2 265 X 200 $4.00 $3.50 $3.00 $80 $160
S1 500 X 125 - Pemanent in Story - $ Ask Rep
S2 250 X 250 - Permanent in Story - $ Ask Rep
P1 500 X 125 - Monthly Page Sponsor - $ Ask Rep
P2 250 X 250 - Monthly Page Sponsor - $ Ask Rep

Companies and individuals without an open account can prepay by check, use Visa or MasterCard.  Contracts will auto renew unless you notify our billing office.

The following screen captures provide graphical sample ads

Premium Locations

Londonderry online advertising

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
H1 728 X 90 $12.00 $11.25 $10.25 $240 $480
* Prices are affected by premium locations – L1 = +75%  L2 = +50%
*A3 336 X 280 $13.13 $12.25 $11.38 $262.60 $525.20
*A4 336 X 425 $12.00 $11.25 $10.50 $240 $480

Londonderry Hometown Online News! story bar

Top Wide

Advertise online in Londonderry

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
A1 336 X 60 $5.75 $5.50 $5.25 $115 $230
A2 336 X 200 $6.75 $6.50 $6.25 $135 $270

Londonderry Hometown Online News! story bar

Center Narrow

Great local advertising

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
C6 160 X 600 $7.00 $6.50 $6.00 $140 $280
C2 160 X 225 $5.50 $5.00 $4.50 $110 $220

Londonderry Hometown Online News! story bar

Bottom Wide

Londonderry internet advertising

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
B2 336 X 200 $5.50 $5.00 $4.50 $110 $220
B1 336 X 60 $4.00 $3.50 $3.00 $80 $160

Londonderry Hometown Online News! story bar

Footer

Londonderry internet advertisin

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
F1 728 X 90 $6.00 $5.50 $5.00 $120 $240
F2 265 X 200 $4.00 $3.50 $3.00 $80 $160

Londonderry Hometown Online News! story bar

Permanent in Story

Advertise local website

ID SIZE Per CPM Price MAX Month Total
4wk 26wk 52wk 20K 40K
S1 500 X 125 - Pemanent in Story - $ Ask Rep
S2 250 X 250 - Permanent in Story - $ Ask Rep

Londonderry Hometown Online News! story bar

Independent Auditing and Demographics

Readership has always trended up at about 3% growth a week, presently with over 19,000 different readers and more than 3,000 page views a day

Our Readers are more female

Hometown News readers are typically Middle Aged

Londonderry Hometown Online News readers are very affluent

Most readers have College and graduate school

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