If you are looking to target the Londonderry, New Hampshire market this is the place. With strong steady growth since March of 2007 Londonderry Hometown Online News is the place to get your message to the customers searching for you!
Type in “Londonderry Anything” on Google, Yahoo or Bing you will find this site! That results in your customer or audience finding you and a link to your website. Not done through internet tricks, the hundreds of thousands of search engine results on “Londonderry” searches lead to this site. Why not provide a link to you!
Thousands of dedicated readers, and not just Londonderry residents, then thousands more who come here thanks to our Search engine visibility. Imagine these scenarios, a resident of Massachusetts who is checking info for their upcoming show at Tupelo Music Hall then decides to enjoy a local restaurant before the show. Maybe a family from the midwest thinking of relocating finds a story about our schools then also finds a Londonderry Realtor thanks to an ad on LodonderryNH.net. How about a couple from Nashua looking for a PYO strawberry patch end up finding their new car. Add the infinite possibilities that come from LondonderryNH.net being a top search result for hundreds of thousands of queries to the thousands of loyal local readers and you have the beginning of an unbeatable campaign.
Email or call Keith 603.490.0810 with questions or to set up an appointment.
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From Day one to March 1st 2009 Londonderry Hometown News has been viewed well over one million times!
These are not “hits”, they are pageviews and visits, a visitor is never counted twice in the same day. Many come back for our breaking news and stories several times a day! In February 2010 over 1,400 different people came each day to read and enjoy the site. Since October 2009 over 60,000 page views a month are the norm. Take this number into account when ordering your ad.
The peak traffic shown in this chart in December 2008 and again in February 2010 illustrates the reliance our readers have on the information we provide. When other websites and information portals failed, Londonderry Hometown Online News was running 24/7 on backup power for 12 days supporting the town in the ice storm. On our peak day of December, 18th 4,600 unique people came to the site and viewed it 13,000 times. Many from the office, or hotels wondering when they could come home from the ice storm.
Again in the 2010 windstorm we were here for Londonderry with reports on the storm through the day and night. Aditional features added since our last regional disaster included phone, ipod, Blackberry and PDA access. Along with our breaking news feature for two way and instant information on what is happening down the street, around the corner or across town!
For personal assistance please fill in this form and we will contact you right away! Or call our office at 432-4800 between the hours of 8am and 5pm Monday through Friday.
Ad Specifications
You may create your own ads and provide them to us. If you need help in creating your display ad, we would be happy to assist. The complexity of your ad will determine the price, you will find the costs very reasonable. If you have your ad complete or your designer provides us one, the one time insertion fee is only $50.00.
The following recommendations are important
- GIF, set number of colors to what you need to make it look good we recommend 100 if you have photos or complex illustrations use 256 colors. Animated Gif’s are ok, please keep them tasteful (a flashing “click here” is a good idea)
- Flash, use the size from the Rate Card chart that works best for your campaign, please keep them tasteful (animation will increase click through and is a good idea)
- JPG, save with high resolution, we will optimize it
- Size, please see the Rate Card chart, it can be smaller, the charge will be that in the chart
- Placement in the column is selected by the publisher, the column (Premium, Top wide, center narrow, bottom wide, footer or in story) is selected by the customer and prices vary with location selected
Be sure to provide your website or page address so we have a outbound link. The rotation software keeps track of number of times displayed and number of clicks. Londonderry Hometown Online News will provide statistics on your ad by request.
The minimum order is 20,000 impressions per month. At our present performance, that would result in your ad being displayed on every third display of the website. If you would like it shown every time a page is displayed, you should order 60,000 impressions.
Pricing is on Cost per Thousand Impressions (CPM)
Here are three examples
Your company is on a budget but would like to be displayed on Londonderry Hometown Online News. You select the best price option of a “Button” that will display in the narrow columns in the center. Other options that are larger are available at the same price but this area puts you near the School Lunch Menu and the front page online police and fire scanner player. You just want to try it for one month, so the cost per 1,000 impressions would be $4.00. The total for the month is only $80.00 about $2.60 a day. Since your ad is capped at 20,000 impressions the charge will not be higher than this.
You would like a larger ad and you would like it up in the top third of the webpage. The Large Rectangle works with a design you did for a print ad, and your designer gave you the art work so you pick 336 wide by 280 pixels tall. Displaying every time is a bit high right now, so you would like 30,000 impressions for the month. $7.00 x 30 = $210 per month or $7.00 a day. This is one of the sizes that has shown a high click through rate on ads over the last few years, especially when they have color and images.
Your interest is in the best location and the most exposure to our readers. You know that this is the right thing to do so you are willing to enter into a 52 week contract. The Leaderboard is right for you, just under the menus right at the top of the page. Displayed every time and and on every page when a reader connects or browses the site. $7.00 x 80 = $560 per month. As the site continues to grow the number of views will grow bringing you more exposure, with small price increases, still a good deal, since you have locked up the best known location on any website. Over the year contract you provide different ads to run in the space, even alternating them during the day. As long as you or your designer provides the ads, no additional charge for this feature!
Rate Card
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| H1 | 728 X 90 | $12.00 | $11.50 | $11.00 | $240 | $480 |
| A1 | 336 X 60 | $5.75 | $5.50 | $5.25 | $115 | $230 |
| A2 | 336 X 200 | $6.75 | $6.50 | $6.25 | $135 | $270 |
| A3 | 336 X 280 | $7.50 | $7.00 | $6.50 | $140 | $280 |
| A4 | 336 X 425 | $8.00 | $7.50 | $7.00 | $160 | $320 |
| C1 | 160 X 60 | $4.00 | $3.50 | $3.00 | $80 | $160 |
| C2 | 160 X 225 | $5.50 | $5.00 | $4.50 | $110 | $220 |
| C6 | 160 X 600 | $7.00 | $6.50 | $6.00 | $140 | $280 |
| C8 | 160 X 800 | $8.00 | $7.50 | $7.00 | $160 | $320 |
| B1 | 336 X 60 | $4.00 | $3.50 | $3.00 | $80 | $160 |
| B2 | 336 X 200 | $5.50 | $5.00 | $4.50 | $110 | $220 |
| B3 | 336 X 280 | $5.75 | $5.50 | $5.25 | $115 | $130 |
| B4 | 336 X 425 | $6.00 | $5.75 | $5.50 | $120 | $240 |
| F1 | 728 X 90 | $6.00 | $5.50 | $5.00 | $120 | $240 |
| F2 | 265 X 200 | $4.00 | $3.50 | $3.00 | $80 | $160 |
| S1 | 500 X 125 | - Pemanent in Story - | $ Ask Rep | |||
| S2 | 250 X 250 | - Permanent in Story - | $ Ask Rep | |||
| P1 | 500 X 125 | - Monthly Page Sponsor - | $ Ask Rep | |||
| P2 | 250 X 250 | - Monthly Page Sponsor - | $ Ask Rep | |||
Companies and individuals without an open account can prepay by check, use Visa or MasterCard. Contracts will auto renew unless you notify our billing office.
The following screen captures provide graphical sample ads
Premium Locations
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| H1 | 728 X 90 | $12.00 | $11.25 | $10.25 | $240 | $480 |
| * Prices are affected by premium locations – L1 = +75% L2 = +50% | ||||||
| *A3 | 336 X 280 | $13.13 | $12.25 | $11.38 | $262.60 | $525.20 |
| *A4 | 336 X 425 | $12.00 | $11.25 | $10.50 | $240 | $480 |
Top Wide
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| A1 | 336 X 60 | $5.75 | $5.50 | $5.25 | $115 | $230 |
| A2 | 336 X 200 | $6.75 | $6.50 | $6.25 | $135 | $270 |
Center Narrow
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| C6 | 160 X 600 | $7.00 | $6.50 | $6.00 | $140 | $280 |
| C2 | 160 X 225 | $5.50 | $5.00 | $4.50 | $110 | $220 |
Bottom Wide
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| B2 | 336 X 200 | $5.50 | $5.00 | $4.50 | $110 | $220 |
| B1 | 336 X 60 | $4.00 | $3.50 | $3.00 | $80 | $160 |
Footer
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| F1 | 728 X 90 | $6.00 | $5.50 | $5.00 | $120 | $240 |
| F2 | 265 X 200 | $4.00 | $3.50 | $3.00 | $80 | $160 |
Permanent in Story
| ID | SIZE | Per | CPM | Price | MAX Month Total | |
| 4wk | 26wk | 52wk | 20K | 40K | ||
| S1 | 500 X 125 | - Pemanent in Story - | $ Ask Rep | |||
| S2 | 250 X 250 | - Permanent in Story - | $ Ask Rep | |||
Independent Auditing and Demographics
Readership has always trended up at about 3% growth a week, presently with over 19,000 different readers and more than 3,000 page views a day
Our Readers are more female
Hometown News readers are typically Middle Aged
Londonderry Hometown Online News readers are very affluent
Most readers have College and graduate school
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