Lady Gaga Goes Social To Launch New Album

Lady Gaga is pulling out all the stops to promote her latest album release, “Born This Way.” The new album came out this week, amidst  a variety of online games and promotions.

GagaVille

The first of her online promotions is directly on Facebook. Gaga launched her own world within the popular Facebook game Farmville. In “Gagaville” you can get access to some quirky animals that you wouldn’t normally find on the farm. By completing Gaga specific quests you can earn things like Gaga Grow Potion, a chrome cow, or a motorcycle riding sheep.

Words With Friends

Words With Friends, a game similar to Scrabble and played on mobile devices like iPhones, Droids, and iPads, is also getting in on the Gaga action. When you play a special “Gaga Word of the Day” you’ll be entered to win one of ten daily prizes. The words are announced on the website www.wordswithfriends.com/ladygaga and on Gaga’s Facebook page.

Starbucks SRCH

This is my favorite of the social promotions that Lady Gaga has going on. The performer has teamed up with Starbucks to put together an online scavenger hunt. Start by solving the first clue on www.frappuccino.com/srch. For example, on Monday, you had to figure out what the missing letters in a puzzle spelled out. That message directed you to Lady Gaga’s website, where you found the next link, leading you to a Facebook image. Finally, the Facebook image led you to the Starbucks website, where you could claim the prize. View the full recap of Monday’s hunt here. It’s a really great idea to get people to visit all of these online locations and click around. The next clue will be released at 1 PM today, if you’d like to check it out.

Cassie Viau is the Senior Manager of Client Services at Effective Student Marketing, Inc. Follow @CassieViau on Twitter for more social media tips and tricks!

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  1. The scavenger hunt is a great idea. On a side note I am addicted to Words with Friends.

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