Stonyfield began as a learning farm in Wilton, NH in 1979. The goal was to teach family-run farms how to survive while protecting the environment. Samuel Kaymen, the founder and chairman of the school, was one of the country’s first to emphasize organic and bio-dynamic agriculture. He was joined in 1982 by Gary Hirshberg. Hirshberg, at the time, was an entrepreneur, windmill maker, author and environmental activist. He is now the “CE-Yo” and president of Stonyfield.
While Kaymen had been making and experimenting with yogurt recipes for years before, the pair didn’t realize until 1983 that yogurt would be their money-maker. They had originally decided to make yogurt their side-business, as only a means to fund their school. But on April 9, 1983, Stonyfield yielded it’s first fifty gallon batch of yogurt, and within a month was contacted by the owner of a large grocery chain in Massachusetts. The owner, when told that there were not enough cows to make and supply his store with Stonyfield Yogurt, told Kaymen and Hirshberg to “get some more cows!”
One November night in 1984 made the men realize they couldn’t possibly continue trying to run the farm, milk cows, make and deliver yogurt, finance the business and run the education center. On this particular night, lightning struck the farm and the power was knocked out. Samuel, Gary and Samuel’s wife Louise, were now forced to sit and milk 19 cows by hand after working on the farm and yogurt business all day. The cows were upset as well. They were not used to being milked by hand, in the dark, and began stomping their feet and kicking over buckets in protest. The trio realized then, that the cows must go. Stonyfield began buying their milk from local farmers at this time. They also replaced the old wood boiler with an oil fired one, modernizing their business. The bedrooms in the farmhouse were converted to offices to better support the yogurt business. The learning farm was put to rest.
In 1985 the company added a new filling and capping machine, allowing individual sized yogurt cups to be produced. With the company expanding further, Hirshberg and Kaymen soon realized that the country side was not the easiest place to have tractor trailer trucks travel to. The trucks would slip and slide on snow, ice and mud for half the year. By the fall of 1988, Stonyfield relocated to a modern plant in Londonderry, New Hampshire. The new plant was better suited to handle the increasing size of the business.
Stonyfield has remained in the Londonderry plant since, and it’s line of products has expanded greatly. They now offer ice cream, milk, frozen yogurt, soy yogurt, baby yogurt and Greek yogurt. From fruit-on-the-bottom single serving cups, to smooth and creamy 32 ounce tubs, smoothie drinks, and baby drinkables, Stonyfield continues to create all organic yogurt products.
Over the years, Stonyfield has won several awards, not only for their exceptional yogurt products, but also for their environmental missions and company accomplishments. In the last four years, magazines and institutions have given some of Stonyfield’s products titles such as, “Best Organic Ice Creams: Crème Caramel,” “Best Greek Yogurt: Oikos Organic,” and more recently, “Best Vanilla Yogurt – Stonyfield Fat Free and Low Fat.” The company has won titles like, “America’s Most Promising Social Entrepreneurs, 2009,” “World’s Most Ethical Companies, 2007–2009,” and “The Best Companies to Buy From – Stonyfield Farm.” For environmental awards, the company has been given the “NEEP Northeast Energy Efficiency Partnership’s Business Leader award 2008″ and the “EPA Clean Air Excellence Award 2009.”
As a company always focused on giving back to the community and environment, it’s not a surprise that Stonyfield donates 10% of its profits to the efforts of protecting and restoring earth. This program, named Profits for the Planet, has donated over $10 million over the last 26 years. They award a grant to students who show their support in helping the environment. The latest recipient attended EARTH University in Costa Rica. There, she earned her bachelor’s in agriculture science and now gives technical support and advice to farmers. She also researches vegetable crops, as she works as a Crops Research Officer with the Belize Ministry of Agriculture and Fisheries. Other efforts that Profits for the Planet has contributed to include Climate Counts, in Manchester, NH, Kilowatt Ours, in Nashville, TN, PCC Farmland Trust out of Seattle, WA, and the Soil Association in the United Kingdom.
Further proving Stonyfield’s support in the community, it hires local businesses for advertising and promotions. Londonderry Hometown Online News’ parent company, ImageAbility Inc, was asked to produce signs and imagery for Stonyfield. They also worked together to create the signs and images at the Mall of New Hampshire food court play place, in Manchester, NH.
The Stonyfield factory is located on Burton Drive in Londonderry. On about 27 acres of land, sits a 169 thousand square foot building. Both the building and land are estimated at over 10 million dollars. The photo of the building was in a 2007 expansion of the plant in Londonderry.
While no longer offering tours of their Yogurt Works, they do offer small group “educational experiences.” They also offer samples of their products in the Visitor’s Center, as well as yogurt at discounted prices. Their Visitor’s Center also offers Stonyfield “wearables” and products made with the environment in mind. Please call ahead if you will be visiting with a group of less than 20 and would like an “educational experience.”
To learn more about the products and where you can buy them, or the company and its history visit the Stonyfield Website.
Please feel free to comment on this story, or tell us about your experience with the company!
Welcome to Londonderry, New Hampshire where “Business is Good. Life is Better!”
Local Support, Local Companies
A Note from the Editor
Jacklynn has been doing a nice job continuing our series on all the companies in Londonderry what they contribute, how they are growing or why they moved to Londonderry. I am often asked “Why the passion in promoting appropriate industrial and commercial growth in Londonderry?” Two reasons it broadens the tax base reducing taxes and it brings customers that use support services in town.
You may notice in the photo at the top of the story the familiar green Jeep used by Londonderry Hometown Online News. Stonyfield has been a customer of our parent company ImageAbility Inc. since the 1990′s. While following a Lancer Marching Band and Color Guard equipment truck a marketing manager at Stonyfield asked where they got the magnet on the truck. After an explanation that it was donated by ImageAbility Inc. located in Londonderry we got a call asking about magnets for use on refrigerators.
Since that first order ImageAbility has enjoyed a exciting relationship with the yogurt company producing a variety of full color products for trade shows, signage and Point of Purchases Displays. Last summer we were challenged with creating a farm theme for the play space at the Mall of New Hampshire. The goal was to use environmentally friendly products while standing up to the demand and safety needs of little ones playing in the center of the food court.
If you get a chance to visit the mall, watch the kids as they explore and enjoy this “farm land” play space just north of Londonderry. If you can not get to the mall, check out this slide show from the day the ribbon was cut. If you do go listen for the rooster on the hour and cow on the half hour all part of the marketing services offered by ImageAbility Inc..